Why The Hindu needs to obsess about the TOI threat

Can The Hindu continue to lead the market for English newspapers in Chennai? Within three years of launch, The Times of India (TOI) claims to sell 2,45,000 copies in Chennai, just 30 percent short of The Hindu’s 3,56,000. That makes TOI a close number two. Says Rahul Kansal, chief marketing officer at the Rs 5,000-crore Times Group, India’s largest media company; “We are giving The Hindu a close run for its money.

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