Missing: An Indian new-media giant

“Hai koi Hindustani naam jisme koi dum ho…Kuch wazan ho…Kuchch baat ho?” Remember this advertisement** of a young Amitabh Bachchan emerging from the escalator of Piccadilly Circus Tube Station, fumbling for an Indian name, a signage with BPL right behind him? Well, even if 1996 when this ad was created was too far back in time, Mr Bachchan’s point on our self image [“Kehte hain ki international naam ho to sab kuchch chalta hai. Hum-me wot baat kahan!”] remains relevant in the world of new media.

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