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Telecom competition 2.0

Reliance Communications’ (RCom) move to offer Apple’s latest iPhone 5c and 5s models bundled with unlimited voice calls, SMS and 3G mobile internet for a fixed monthly fee over two years is significant for at least three reasons. First, it proves that competition is still alive in India’s struggling telecom sector. For RCom, the new bundled contract scheme, via a tie-up with the world’s most premium smartphone maker, could be a way of staying relevant in the marketplace. 

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