Channel wars go global

In July, Zee Entertainment, one of India's largest broadcasters, adopted a new philosophy and tagline: Vasudhaiva Kutumbakam, the world is one family. It comes after the company made a strategic shift last year when it set its aim to become a global broadcaster reaching out to a billion viewers by 2020 from 700 million now. By then, it also hopes to get over a third of its revenues from markets outside India.

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