The rise of India's soft power

India's soft power has now been on display for at least a couple of decades: Indian philosophy has captivated Western minds since the 1960s; Bollywood's prodigious celluloid fare has long drawn huge audiences in significant parts of Asia, Africa, and beyond; India's English-language novelists have often edged out native British writers for the prestigious Man Booker Prize; and, of course, yoga studios have become all but ubiquitous in the United States.

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