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The Sibal school of image management

Irony is seldom so choice. A Union minister of the “world’s largest democracy”—India’s self-promoted political brand—tries to control a medium that in the past year has proved an extraordinary tool for advancing democracy in other parts of the world. Instead of demanding that India’s Facebook, Microsoft and Google executives filter out content that didn’t chime with his tastes, the honourable minister for telecom might have been better off (and certainly would have aroused less ire) had he discreetly logged on to the website of another tech company, Reputation.com. “Control how you look on the Internet,” its website promises.

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