Start-ups Catch the Fancy of Richie Rich

A few months ago,The Soup Bowl could sense that it was time to take the plunge.The business had caught on,but there wasnt anyone waiting in the wings to bankroll the countrys first soup chain.Funds came from an unlikely quarter.A well-heeled investor,better known as HNI in the world of wealth management,was willing to write a cheque for.2 crore.The person,who had plans to park a slice of his personal investment in a start-up,liked Soup Bowl after visiting one of its outlets.

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