Entering the digital age

For the media and entertainment industry, 2011 was a bit of a mixed bag. On the one hand, it will be considered as the year in which digital transformation of the industry began to take hold, on the other, the economic downturn did impact revenues, with advertising growth somewhat muted in the second half of the year. But as the FICCI-KPMG Report on Media and Entertainment Industry 2012, released in Mumbai during FICCI FRAMES 2012 on Wednesday, revealed, the media and entertainment industry, which grew 12% in 2011 to R72,800 crore, is now better prepared for a financial meltdown, having seen a focus on managing costs, innovation and research since the recessionary pressures of late 2008 and 2009.

Read Full Story>>