Innovation comes home to go global

developing products for personal consumption and cheaper no-frills versions of existing devices. Many were developed only to be shipped to global markets. Now, led by the country's technological capabilities and buoyed by the burgeoning middle class, companies across sectors such as white goods, mobile handsets, pharmaceuticals and medical devices, and services like healthcare and telecom, are rolling out innovations. And the big change is that the products are targeted at the domestic consumer and for those at the bottom of the pyramid. 

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