Instagrammatical man

Facebook has purchased Instagram—maker of the wildly popular iPhone and Android photo-sharing app of the same name—for $1 billion. That’s a lot of money for a company that’s less than two years old and has no real revenues. But viewed historically, the deal is a smart one. Facebook founder Mark Zuckerberg is onto something. The human desire for self-expression—to say something as simple as “I’m here”—is insatiable, and Instagram exploits it superbly.

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