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The multi-crore advertisement blitzkrieg showing a beaming J Jayalalithaa on the pages of newspapers across the country drives the intended message home — she is the supreme benevolent being. While she has rolled out the sops promised during her campaign, Jaya has marked her third stint at power with the reversal of decisions taken by the previous DMK regime, strong police crackdowns on criminal elements and political rivals, and a number of decisions that have not gone down well with the public.

