Politics of violence

Being born and having lived in Kerala for 37 years, I often feel like laughing when home is described as “God’s own country”. This is how advertisement catch words infiltrate, invade and come to possess our minds. This decorative catch word was first used by Kerala Tourism’s advertisement campaign 15 years ago by, ironically, a Uttar Pradesh-bred Kerala cadre IAS officer — his name was Amitabh Kant.

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