It is no more about entry-level basic work for village employees. Small-scale rural BPOs are catering to international clients and cream of the top domestic customers by offering niche services such as email and chat-based help desk, GIS-based mapping, content creation and social media marketing. Ajay Chaturvedi, the founder and chairman of HarVa Rural BPO, is a busy man these days. He is hunting for a multi-purpose middle level manager who is good at marketing, sales and content development for various clients.