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After IKEA hype, the reality bites

The devil is always in the detail. Closer scrutiny of IKEA’s India entry application makes it clear the celebrations may have been premature, as the euro 25-billion Scandinavian furniture major virtually wants an overhaul of the single-brand retail FDI policy. IKEA has set rigid terms for the government. If approved, these would tantamount to a change in policy. The company had earlier refused to set up stores in India, despite the FDI (foreign direct investment) limit having been raised to 100 per cent, over sourcing hurdles.

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