How social media brought down a corporation

A Bollywood actor was recently upset about Kingfisher Airlines’ mishandling of her sister’s onward flight connection and expressed her displeasure with the airline staff on the social media site Twitter. Soon, the airline founder Vijay Mallya’s son, Siddharth Mallya, responded. He suggested that she was getting it all wrong. The spat, which went on for a while in full public view, ended with the scion backing off.

Read Full Story>>