Accusing the media of a conscious effort at vilification of Narendra Modi, senior BJP leader L K Advani on Sunday said that no political leader in India's history has been as "systematically and viciously maligned" as the Gujarat chief minister. "I have often felt that in India's political history no leader has been as systematically and viciously maligned as Gujarat CM Narendra Bhai Modi. Do not these reports also reveal a conscious effort at vilification?" Advani asked.