In June this year, a mobile application developed by an Indian gaming company was the toast of the mobile world as it emerged as the topmost application across the US and UK, notching up 10 million downloads by users of Apple devices. Created by Mumbai-based Games2Win, the app Parking Frenzy is a mobile game where the player's objective is to park his car in challenging spots within a city, thus mirroring the parking challenges individuals face in their day to day lives.