Copyright Wars: When the ink dries

As clever media strategies go, there’s no better. Launch an obscure supplement in different parts of the country with the masthead in a similar font as one of the world’s leading financial newspapers, in this case, Financial Times. To a lay person, it’s just another piece of newsprint with some articles with a ‘local’ flavour. It comes along once or twice a week in pink with the The Times of India.

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