Capital market regulator Sebi has taken the first step to revive the fortunes of mutual fund houses, tweaked rules to step up retail participation in IPOs, and made it easier for companies to raise funds and for promoters to dilute stake. Also, investors will soon be able to apply for shares offered in a public issue online through their stock broker. Electronic issuance of initial public offerings, or e-IPOs as the name suggests, can be done online to save time and reduce the paperwork involved.