Rajiv Gandhi's birth anniversary prompts government ads worth crores
A galaxy of ads - colour, black-and-white, half-page and smaller - all starring Rajiv Gandhi were nestled, many of them adjacent to each other, in today's newspapers. They varied in cost between one and four crores each, depending on whether the ad was created and placed by a private ad agency or by the Directorate of Advertising and Visual Publicity (DAVP), which coordinates the advertising needs of different government departments.