The rise of the EMNCs

Everyone likes a good David-versus- Goliath story, never mind how many times one has heard similar tales before. That is primarily the strength of the book The New Emerging-Market Multinationals. Authors Amitava Chattopadhyay, Rajeev Batra and Aysegul Ozsomer examine the growth of a new pack of fleet-footed, sharp-toothed multinational firms from middle-income, emerging and developing economies that are shaking up entire industries – from the humble home equipment (Arçelik from Turkey) to the more aspirational ones such as telecom services (MTS) and sport utility vehicles (Mahindra & Mahindra) – and changing the rules of global competition.

Read Full Story>>