With cash transfers, the Congress has reset the debate ahead of the 2014 elections

The “Mahakutami”, or the TDP-Left-TRS combine, fighting the YSR Reddy juggernaut during the 2009 assembly election in Andhra Pradesh, had a clunky propaganda prop: a model ATM machine wheeled out throughout the campaign, symbolising a poll promise to directly transfer cash. Money would be given to the matriarch of the house, withdrawable ATM-style, to cut the leakage in deliveries of benefits.

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