The Kerala unit of the Jamaat-e-Islami Hind is getting into production of commercial films and serials, which will be telecast on its new venture, Mediaone TV. The Malayalam-language news and entertainment satellite channel is to go on air next month. This is the first time a state unit of the Jamaat-e-Islami is venturing into visual media. Incidentally, Jamaat mouthpiece Madhayamam itself does not publish film advertisements, a policy it has followed since its launch 25 years ago.