AirAsia-Tata alliance: How the Cats lost out to the Monkeys

There is this story of two cats fighting over a piece of cake. As they fight, a monkey appears on the scene and offers to divide it equally. He first slices it into two, but one slice appears bigger. He bites off a bit from the bigger piece, and now the smaller piece appears bigger. Whenever once piece of the cake appears bigger, the monkey himself takes a bite, and soon there is no cake left for the two cats themselves.

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