Google versus the rest

The face-off between Free, an internet service provider (ISP) in France, and Google is an interesting flashpoint in the evolution of digital media. Free blocked advertisements on Google and demanded a revenue share. Its contention was that YouTube and other bandwidth-guzzling services from Google create the need for more investments in pipes, servers and other hardware and software. But the firms gaining from this investment, namely Google or other aggregators, do not share the increased revenues they get as a result.

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