Seeking brand Salvation

It's a once in a 12-year opportunity to talk to 100 million consumers at once, and marketers are making the best of this opportunity. While the on-going Maha Kumbh Mela in Allahabad is a route to salvation for many as they come to pray and take a dip in the holy waters of the Ganga, it is also a haven for marketers as brands get an opportunity to talk to consumers. Taking the cue, the country's biggest FMCG...

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