Why the BJP is winning the war on social media
The high-voltage outbursts of netizens over #Feku (Gujarat Chief minister Narendra Modi) versus #Pappu (Congress vice-president Rahul Gandhi) is not the real issue. It's how parties are using social media to get their message across, says BJP cyber cell chief Arvind Gupta. Circa August 2012: Gujarat Chief Minister Narendra Modi does a Google hangout session, first of its kind in India, to engage with young Indians. The response was so unprecedented that initially the Google servers crashed.
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