Maharashtra tomato farmers prosper from red-hot auction model

If you happen to drive through the Pune-Nashik highway early morning, you cannot miss the open auction market for tomatoes near Narayangaon. A bunch of young agricultural graduates came up with this model, which has succeeded in breaking the hold of commission agents over farmers. Around 1,200 tonne of tomatoes are sold here everyday, with the turnover touching R150 crore this year, says Shriram Gadhave, president, All-India Vegetable Growers Association and president of the Shivneri Group, Junnar.

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