BJP launches online volunteer platform for poll campaign

In an apparent bid to enlist voters as stakeholders, the main opposition Bharatiya Janata Party (BJP) on Wednesday launched a new website that it said will serve as a platform for the general public to provide inputs in order to shape the party’s electoral campaign. With this, the BJP too has joined the campaign by political parties to use social media to tap young urban voters. Christened india272.com—272 is the halfway-mark in the 545-member Lok Sabha—the website will act as an online and on-ground volunteer platform to “collaborate, contribute and campaign”.

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