Bharat Pareshan: Doubts over efficacy of Bharat Nirman ad campaign

Two weeks after the government launched the second phase of its Bharat Nirman ad campaign to project the UPA’s achievements of the past nine years and build momentum for the Congress, the Ministry of Information and Broadcasting (I&B) has claimed the “narrative of empowerment” is defeating the “narrative of despondency.” But independent observers are questioning the purpose, timing and impact of the campaign.

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