Narendra Modi has been "anointed" to lead the BJP electoral campaign of 2014. The nature of celebrations and self-congratulations that followed made one feel like the battle has already been won. The BJP has still to learn the lesson of the disastrous "shining India" campaign. But one thing is clear. Modi represents something new. Even to his opponents like the writer, he commands a peculiar kind of respect. Firstly, Modi is not a part of a club or an elite.