Fabindia model: Straight from the artisans

As India modernises rapidly, it is also giving rise to numerous startups serving as a link between lucrative markets and artisans preserving traditional crafts. And almost invariably they are borrowing from a model first introduced by Fabindia which, over more than 50 years, has refined the art of sourcing from craftsmen: middlemen are a strict no-no and artisans receive a share...

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