Mass appeal: why crowds come to hear Narendra Modi

No matter that Narendra Modi's election rally on Friday was held in a field outside a remote town not far from the border with Nepal. Still they came, on foot, clinging to the back of tractors, crammed into rickety buses. In the end up to 50,000 people gathered before a stage decorated with the orange colours of Modi's Bharatiya Janata Party (BJP), to hear the 63-year-old harangue the government and encourage them to dream of a better future.

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