For Congress, a task of controlling the message

For the Congress, Gujarat Chief Minister Narendra Modi’s emergence on the national stage, first as the Bharatiya Janata Party’s official campaign manager for 2014, and then as its prime ministerial candidate, is proving to be a daily challenge. His coded speeches, well-chosen barbs and slick propaganda machine have seen the ruling party scrambling for its best and brightest communicators to return fire.

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