Bharat Ratna will dent brand Sachin

The marketing gurus behind Sachin Tendulkar swooned each time the great man dragged his slowing frame by just a few matches more.Two of his final three innings, the one in Ranji Trophy and the 74 at the Wankhede, squeezed the last drops of their money’s worth. But Tendulkar being human after all, his sunset from active cricket had to come, one final time, which it did last week.So, those raking the moolah have now started positioning a retired Tendulkar, “as a more valuable brand than when he was playing.”

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