When terms of ‘atonement’ backfire

I was tempted to write this column in Spanish (thank you, Shoma Chaudhury), but thought better of it, given that in any crisis, good, clear and honest communication has a far better chance of convincing people than the use of fancy language and childish taunts. Since we live in an age of Brand Success overriding virtually every other attribute, this week’s sordid scandal involving an alarmingly young female employee fighting off aggressive sexual advances of her middle-aged boss/mentor, inside the cramped confines of an elevator in a Goa hotel, is an interesting case in point.

Read Full Story>>