The making of the AAP brand

Arvind Kejriwal and Rahul Gandhi are both youthful public figures in their 40s. Sadly, that’s where the comparisons end. One is now a political rockstar, the other is in danger of  leading his party into oblivion; one is the story of  middle class aspiration, the other of elite entitlement; one comes from a professional family in Hisar, the other bears the most famous surname in Indian politics.

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