Wider reach makes TV key for 2014 elections

The 14-inch television set at Gorakh Nath’s makeshift paan shop in Mughal Sarai, a busy railway junction in eastern Uttar Pradesh, is getting him a lot more customers these days—people who buy paan and then stay on to watch some TV while chewing the betel leaf concoction. “Earlier, people came to see a cricket match or a film,” Nath, 32, said. “Of late, with increasing interest in politics, people are coming to watch studio discussions, political speeches and other poll-related news.”

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