For India Inc, wealth lies in the hinterland

If the previous decade saw one of the largest "Bharat" reach-out plans by FMCG companies, this decade will mark a turning point for any entity with a consumer interface — be it automobile makers, telecom firms, healthcare service providers or banking and finance companies. And they are all cashing in on the opportunity being thrown up by the rural market, which is a unique combination of growing incomes and rising aspirations of around 850 million consumers living in 6,50,000 villages of India.

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