Brand Modi: The message for 2014

If the organisational reshuffle within the BJP after Rajnath Singh returned as President seemed less like an internal realignment of talent and more like sending a message to a larger audience of cadre, constituents and citizens, well, it was just that. And it seems to have worked. Thanks in almost complete measure to the overarching symbolism of inducting Narendra Modi into the party’s Parliamentary Board. There was no ambiguity in the messaging either - Modi’s inexorable rise to national salience.

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