Flying Sikhs woo NRIs

The Punjabi expat community is vibrant, hardworking, well-heeled, politically aware and has strong links back home. That made the Punjabi NRI a safe bet for politicians looking to fund their poll campaigns. The NRIwas the politician’s cash cow and still continues to invest heavily in development works, at times even fulfilling election manifesto promises with his money. With Assembly elections just six months away, the NRIs have much more than their purse strings to loosen this time. They have been given the right to vote. And with close to 15 million Punjabis around the globe — many of them eligible to vote — leaders are making sure they make inroads into this new votebank.

Read Full Story>>