Playing it by ear, successfully

Bill Roedy, 63, the former chairman and chief executive, MTV Networks International (MTVNI), is one of the people who designed and led the expansion of MTV across continents. Under his leadership, MTVNI developed MTV Europe in 1989, brought MTV Asia to India in 1994 and launched other international channels such as Nickelodeon and VH1. Roedy is well-known for setting up a localization model which has been commercially successful, and which allows for enough artistic autonomy.

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