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SACHIN BANSAL AND Binny Bansal are not identical twins, or even related, but they should be. They both grew up in Chandigarh in north-west India, studied computer engineering at the Indian Institute of Technology Delhi and spent a brief stint working for the same American technology firm. Two years after meeting in Delhi in 2005 they took $10,000 of their savings, set up shop in a flat in Bangalore and began an e-commerce business that delivered books to people’s homes—like Amazon, but with an Indian twist.

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