How ‘Kolaveri Di’ went viral

Last weekend, the viral video of the song, Why this Kolaveri Di?, reached two milestones that confirmed its arrival in the YouTube hall of fame. It reached 15 million views—the target that Ashok Parwani, the associate director at Sony Music, which promoted the song, set for it on 25 November. It also got its own “Hitler gets angry about...” video—an essential accolade for any Internet meme and also the first for any Indian music video.

Read Full Story>>