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It took India more than six decades to become a consumption market of around $450 billion. Given the country’s stage of economic evolution, the rising incomes and the demography where young unapologetic consumers have taken charge from the bashful old guard, it is estimated that Indians will account for an additional $450 billion worth of consumption in less than a decade from now. “We do not have elegant means to meet this demand,” says Kishore Biyani, the doyen of organised retail in the country and also, the founder and managing director of India’s largest organised retail chain, Pantaloon India Retail Ltd. “But can we create a scenario where we can provide better environment and value to all involved in the long producer-to-consumer chain? The answer is yes,” says Biyani.

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